This breakthrough book, Grow to Greatness, has instantly become the must-read, essential guide on how to build a world-class franchise system--faster! This book contains advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising a business.

• Develop a high-performance sales program
• Improve ROI from marketing and ad spending
• Find and qualify the right prospects faster
• Measure results to improve performance
• Use brokers to boost sales
• Strengthen franchisee satisfaction and validation
• Benchmark your sales staff performance
• Stay current with technology, trends, and markets

Also discover these time-tested ways to accelerate franchise development

• The Five Success Drivers to System Growth
• The Six Steps to Selling Success
• The Four Steps to Lead Generation Success
• How "selling CEOs" drive development
• Quick-start training for new franchisors and sales people
• Advanced sales training for seasoned pros
• Three keys for e-recruitment success

Look Inside

• Table of Contents
• Foreword
• Rave Reviews

Author

Steve Olson is publisher of Franchise Update Media Group. He has been a franchisee, franchisor and consultant, and has distilled his nearly 30 years in franchise sales,marketing, and executive management into this insightful, effective, and practical guide to franchise growth.