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Franchise UPDATE 2005 Archive
Issue IV 2005 - Anatomy Of A Franchise Sale
Anatomy Of A Franchise Sale: Take It From A Pro
MARCH 15, 2006 // READ FULL STORY
Successful franchise selling must employ 1) an effective and qualifying process; 2) strong relationship-building with candidates; and 3) a compelling system for closing the deal. These three triggers are universal within any franchise recruitment program.
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Improving Online Ad Response: Bigger Is Not Always Better
DECEMBER 28, 2005 // READ FULL STORY
Did you know that the average time a visitor spends on a single web advertisement is less than 2.4 minutes? You might ask, so what? What it means is that you have less than 2.4 minutes to explain a) who you are; b) what you do; c) why should they join you; and d) what the requirements are for becoming your franchisee--and still leave them time to fill out the application. Needless to say, your window of opportunity is rather small. This means that you must optimize your advertisement to be as efficient as possible. Let's examine the steps to maximize performance.
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