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Franchise UPDATE 2005 Archive
Issue II 2005 - Cooking Up A New Look
Cooking Up: A New Look
Three Venerable Brands Try Some Fresh Ingredients
SEPTEMBER 20, 2005 // READ FULL STORY
Can an elephant change its spots? Sometimes it feels easier to start a new brand than to change an old one-even if the old one seems ready for the bone yard. But how do franchisors who want to keep a valuable (but tired) nameplate breathe new life into it, attracting new customers while retaining the faithful--and convince its franchisees not only to have faith after years of malaise, but that change is what they need? Franchise UPDATE spoke with three franchisors who knew they had a good thing going-and figured out a way to make it fly once again.
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