|
|
Franchise UPDATE 2004 Archive
Issue IV 2004 - Where The Leads Are
Earnings Claims
It's Time To Get On Board
MAY 9, 2005 // READ FULL STORY
Despite attempts by the FTC to encourage franchisors to use earnings claims-most notably in the 1995 change to the Rule, which made claims easier to make and defend-most franchisors avoid them. According to a 2003 FRANdata study, only18-20% of all franchisors make earnings claims and that percentage has not increased substantially in the last five years.
|
CEO Profile
Phil Greifeld, Huddle House
APRIL 25, 2005 // READ FULL STORY
After 10 years in Atlanta, Phil Greifeld hasn't lost much of his New York accent. But after a stint as chief executive officer of the Huddle House chain, he has developed an appreciation for shirt-sleeve weather in winter, and for some of life's simpler pleasures -and smaller places.
|
|
| |
|
Read Full Story