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COVER STORY:
New Traditionalists: Give the People What They Want--where They Want It!About two years ago, at the behest of a friend, Nick Vojnovic, president of Beef 'O' Brady's, made his first foray into a nontraditional franchise location, opening a restaurant at the TradeWinds, a resort in St. Petersburg, Fla., with 1 million annual visitors. It wasn't exactly on his radar, but Vojnovic decided to give it a go. |
Inside This Issue:
- Hard Act To Follow?: Why Some Franchisees don't Follow the System
- How Much Can I Make?: Answering a Candidate's Most Probing Question--Legally!
- What's It Gonna Be?: Finding the Development Strategy that Suits Your Brand
- Validation Is a Sales Tool: Franchisee Satisfaction Makes or Breaks Your Growth
- Competitive Advantage: Deploy an AR Strategy for Market Dominance
- Where's the Money?: Who Should Solve the Problem of Franchisee Access to Capital?
- Trimming Development Costs in Tight Times
- Challenge the Pros
- Finding Franchise Players
- Goin' Mobile: Social Media and Mobile Marketing Produce Real-World Results
