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World View: Spain

Covering the global expansion of the franchising industry with all the news, articles, legal updates, resources, and documentation needed to launch a franchise internationally. Browse our country-by-country World View directory.

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Recent Amendments to Franchise Regulation in Spain

During the last few years, franchising has experienced an impressive growth in Spain, from 634 franchise systems in 2002 to almost 900 in January 2006, with over 54,000 franchised outlets now open. Accordingly, having access to accurate and relevant information regarding franchisors is very important for a growing number of prospective franchisees, consumers and future franchisors.

World Culture Tips: Spain

When communicating with Spaniards face-to-face or by telephone and e-mail, it is important to show a great deal of sensitivity to the other person's feelings. Tact, diplomacy, cordiality, and warm graciousness are basic elements of social and business interactions in Spain. In fact by U.S. standards, the distinction between social and business communications is often blurred. The priority is not merely "face-saving," but positive "face-building" that results in good personal relationships. Therefore, criticism or negative feedback, however true or justified, should be avoided until a strong bond of mutual trust and confidence has been formed.


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