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Franchise Update Columns

Browse the Franchise Update Columns. Franchise Update Magazine is the only industry publication 100% dedicated to franchisors, Franchise UPDATE was voted the most read franchise publication in a survey conducted among franchise executives. Franchise UPDATE magazine is a targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

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Mentor-Motivated: Two Key Individuals have Inspired Jerry Heath

Two people have figured prominently in Jerry Heath's career. The first is his father, who helped bankroll him when he started out in franchising. The second is Steve Jackson, the president of Hungry Howie's Pizza, who began mentoring Heath at an impressionable age (12).

Stop the Bleeding: What Franchisors can do to Help Struggling Franchisees

Two years of tight credit and reduced consumer spending not only have left many franchisees reeling, they've also put a serious crimp in their franchisors' royalty streams. We asked workout professionals and bankruptcy attorneys experienced in franchising what franchisors can do to help turn around their distressed franchisees--without spending precious funds or getting themselves into legal hot water.

The Winner's Column

As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.

Sales Intelligence for Superior Performance, Part 2

Aggressive growth companies measure the performance of their sales personnel just as they do their advertising. With high recruitment expenses you can't afford mediocre selling performance, which costs dearly in lost franchise deals. A policyholder survey by Prudential Insurance revealed that the greatest influencing factor in the buying process is the sales person.

Turning Around Struggling Franchisees

Two years of tight credit and reduced consumer spending have left many franchisees reeling and put a serious crimp in franchisors' royalty streams. Workout professionals and bankruptcy attorneys experienced in franchising discuss what franchisors can do to help turn around distressed units - without spending scarce funds or getting themselves into legal hot water.


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