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Franchise Industry Pulse

News, feature articles, market analysis, original research, resource lists, and more offer sector-by-sector insights into the dynamic and growing franchise industry. Join active discussions with other franchise professionals to exchange opinions and thoughts regarding the short- and long-term effects of the economic climate, politics, global trends, and their impact on franchising sales and development.

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The Forecast Calls for Pain: This Economic Downturn May Be Slow To Turn Around

The daily flurry of bad economic and financial news recently has made it difficult to focus on time periods beyond weeks, days, or even hours. However, I'll try to put things in perspective for the franchise community and offer both a forecast and some suggestions on how we can make the best of 2009.

"How Have You Used Technology To Help Your Franchise System Gain An Edge In This Sluggish Economy?"

I stand in awe of how much technology has adapted over the last few years and how much of it I have adopted. Just a few short years ago, franchise portals seemed innovative and the potential silver bullet for finding more qualified leads. That space has now been overrun with new and exciting technologies, known to many as Web 2.0.

Bailing Out Franchise Sales in Today's Economy

No matter what the economic environment, franchisors still must sell franchises if they are to grow and thrive. To do that, the majority of franchisees must be able to borrow. But with credit and lending frozen, nobody can borrow. So what's a franchisor to do?

How Will Wall Street's Meltdown Affect Small Business, in particular, Franchising in the U.S.?

Before I answer your question I think a bit of historical background is important. Our economy is where it is today because we chose not to learn from what we did in the past.

I remember after the bubble broke following the dot-com meltdown we were faced with similar questions. And we moved through those troubled times to what became one of the best environments for the growth of small business and certainly franchising. It is a fact of life in our economic marketplace that business cycles happen. Business cycles in the United States have always produced a beneficial cleansing although living through the corrections is always painful in the short term.


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