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Franchise Update Media Group's 2009 Media Kit Available NowFranchise Update Media Group, the leading industry resource for franchise development, announces that its 2009 media kit is available now at www.franchiseupdatemedia.com. The Media Kit describes the various multi-media advertising programs that target franchise audiences online, in print and in person, helping franchisors, multi-unit franchisees and suppliers achieve their growth objectives. Making Yourself Attractive: Survey Finds Franchisee Prospects Are Drawn By A Combination Of Expectations And EmotionsEarlier this year at the IFA Expo, we interviewed nearly 100 prospective franchisees as they came into the hall -- and again as they left. We were looking for what attracts prospective franchisees to a particular brand. Site Selection Grows Up: Improved Tech Tools Make The Process Faster, BetterThere was a time when franchise site selection was as simple (not to mention as rudimentary and often random) as pushing pins in a map on a wall. Maybe they turned out to be good sites, maybe they didn't. But as technology continues to evolve and the tools are recalibrated to further refine the site selection process, the art is becoming a science. The Mystery Is Solved: Annual Star Awards Survey Reveals The Good, The Bad, And The UglyThe secret is out of the box. The mystery shopping has ended and the results have been revealed. Each year, for more than a decade now, Franchise UPDATE has conducted a mystery shopping survey of franchisors to assess their lead generation and recruiting efforts. Two methods--telephone and online--are "shopped" and objectively recorded. Each franchise organization registered for this year's annual Franchise Leadership & Development Conference by a specific cutoff date--nearly 150 of this year's attendees--was evaluated, and its data included in the study. Drilling for Success: Improve Your Sales Through BenchmarkingLast issue we discussed how to benchmark your marketing and lead generation process. This time let's explore key metrics for monitoring your sales process. Economic Stimulators: Buy One, Get One FreeRetailers have never been shy about enticing customers to buy through all kinds of incentives. Now a franchisor has followed suit. During the last quarter of 2008, Seattle-based Emerald City Smoothie was offering a "buy one, get one free" franchise promotion. Seriously. Registration Now Open for Franchise Update Media Group's 11th Annual Franchise Leadership & Development ConferenceFranchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that registration is now open for the 11th Annual Franchise Leadership & Development Conference, Sept. 23-25, 2009 at the Drake Hotel in Chicago, where the "who's who" of franchise development will be gathered to network, connect with peers and share their strategies of success. Registration Now Open for 8th Annual Multi-Unit Franchising ConferenceFranchise Update Media Group, the leading industry resource for franchise development, today announced that registration is now open for the 8th Annual Multi-Unit Franchising Conference. The conference will be held at the Bellagio Hotel in Las Vegas, April 15-17, and this year's theme is "Playing to Win." Call for Multi-Unit Franchisees to Participate In Nationwide "Top 99" Rankings By Franchise Update Media GroupFranchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that submissions for the 2010 Multi-Unit Franchisee "Top 99" lists are being accepted through Friday, Nov. 13, 2009. It's in the STARS: Annual STAR Awards Recognize Recruiting LeadersAll franchisors place a high priority on gaining new recruits and responding to contacts from prospective franchisees. But who's setting the pace on performance? Once again, Franchise UPDATE's mystery shoppers hit the phones--and the websites--checking out franchisors from coast to coast to see which were doing the very best work. The best and the brightest were recognized in the 10th annual STAR (Speaking To And Responding) Awards--from the three top national performers to the companies that excelled at fielding telephone contacts or quickly getting back to website leads. |
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