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Competitive Advantage: Deploy an AR Strategy for Market DominanceMarket dominance is the measure of the strength of a brand, product, or service relative to the competition. Emerging franchise companies that are the first movers in their market niche need to be agile to establish their market presence before more aggressive or better capitalized companies move into their niche and overtake their first mover advantage. Where's the Money?: Who Should Solve the Problem of Franchisee Access to Capital?Each year franchising needs debt capital in excess of $10 billion to fund more than 30,000 new units and transfers of existing units. That's a lot of money, and the lending community doesn't seem that likely to meet the demand--even though collectively there's ample lending capital available. It's clear that access to capital will be an issue for the franchise community for the next few years at the very least. What's It Gonna Be?: Finding the Development Strategy that Suits Your BrandDespite the surging growth in franchisors using multi-unit development strategies over the past 20 years--especially the past decade--this approach is not always a sure bet for successful franchise growth, and certainly not for every franchisor. For example, the multi-unit model may make a great development tool for an established retail-oriented brand seeking heavy market penetration in a given territory, but it may not be right for a newer service-based brand testing a smaller market The Winner's ColumnAs savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. To be considered for next month's Winner's Column, please send your Good News to editorial@franchiseupdatemedia.com Boost Referrals, Boost Franchise Sales, Part 2Referrals are vital to franchise system growth. As noted in the May FUSR, studies validate the power of referral sales. Close rates for direct referrals are typically three times higher than for other leads. According to Franchise Update Media Group's Annual Franchise Development Report, referrals continue to be a top franchise sales producer every year. Item 19 Financial Performance Representations: The Legal Do's and Don'tsMost prospective franchisees want financial performance information as part of their due diligence process when deciding whether or not to purchase a particular franchise. Prospective franchisees are understandably hesitant to invest thousands of dollars if they have no idea what kind of financial performance exists at the outlet or unit level. Financial performance information can be a powerful selling tool for franchisors because this information responds to a prospective franchisee's compelling need for information concerning the possible financial results of their investment. Private Equity as a Development ToolFranchisors seeking to grow in a tight credit environment and slow economy are turning to private equity to counter a slowdown in financing and cash flow. For struggling systems, capital "infusions" or outright acquisition by private equity firms can replace diminished royalties and franchise fees; for successful brands, this source of additional capital can be used to accelerate growth and provide a competitive advantage. Trimming Development Costs in Tight TimesAs we all hope for the best in 2010 and realize we have weathered the biggest part of the economic storm, we need to look at the franchise development world differently--in this case, under partly cloudy skies. 2010 Franchise Leadership and Development Conference Provides Preview of Industry's Top-Rated Sales EventFranchise Update Media Group (FUMG) the leading industry resource for franchise development, today announced that 300 CEOs, presidents and franchisor executives representing more than 200 brands are expected to attend the 12th annual Franchise Leadership and Development Conference, which will be held at the Ritz Carlton Buckhead in Atlanta, Sept. 22-24, 2010. How Much Can I Make?: Answering a Candidate's Most Probing Question--Legally!1. Should I make a financial performance representation (FPR)? |
MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
The ultimate source for franchise opportunity information. With premium leads at affordable prices, Franchising.com offers the best value for your investment.
Our Franchise and Distribution attorneys are experienced and internationally recognized authorities in Franchise and Distribution law. They are perceived by many as some of the best and most influential franchise lawyers in the world.
Franchise Information Services provides: Research, Reports, FDDs, Contact List, Franchise Registry. We provide unbiased franchise information products, research and analysis, all to help you make better decisions.
Einbinder & Dunn, LLP is a full service firm that represents both franchisors and franchisees, assisting clients in all legal aspects of their businesses. The firm handles litigation and dispute resolution as well as transactional matters for its ...
This conference is exclusively limited to Franchisor Executives. Join 300 other franchise insiders for a powerful three day event that combines the impact of exciting presentations with intimate, peer-to-peer problem-solving workshops and roundtables
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A full-service law firm with a national practice dedicated almost exclusively to franchising and business licensing matters.
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