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Boost Referrals, Boost Franchise Sales, Part 2Referrals are vital to franchise system growth. As noted in the May FUSR, studies validate the power of referral sales. Close rates for direct referrals are typically three times higher than for other leads. According to Franchise Update Media Group's Annual Franchise Development Report, referrals continue to be a top franchise sales producer every year. Item 19 Financial Performance Representations: The Legal Do's and Don'tsMost prospective franchisees want financial performance information as part of their due diligence process when deciding whether or not to purchase a particular franchise. Prospective franchisees are understandably hesitant to invest thousands of dollars if they have no idea what kind of financial performance exists at the outlet or unit level. Financial performance information can be a powerful selling tool for franchisors because this information responds to a prospective franchisee's compelling need for information concerning the possible financial results of their investment. Nontraditional Locations as Lead GeneratorsNontraditional locations, typically seen as a vehicle for spreading a franchise brand into new places to reach a captive audience, also can serve as an additional lead generation tool, part of your overall development strategy. Let's consider a few instructional examples. Stimulus Packagers: Franchisor's Incentives Are Turning Prospects Into FranchiseesFranchise development teams are trying to defy the seemingly insurmountable odds of today's economy by creatively ramping up their sales efforts. Tactics such as discounted franchise fees, reduced royalties, buy-back guarantees, and other incentives have been pouring onto the franchise marketplace in recent months. The innovative techniques seem to be getting results. Tilting at Windmills?: There is a success formula for lead generationWe all know a sales process is mandatory for successful recruitment. But many continue to tilt at windmills with their marketing, not realizing that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here's a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs.
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Our Franchise and Distribution attorneys are experienced and internationally recognized authorities in Franchise and Distribution law. They are perceived by many as some of the best and most influential franchise lawyers in the world.
MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
The ultimate source for franchise opportunity information. With premium leads at affordable prices, Franchising.com offers the best value for your investment.
Einbinder & Dunn, LLP is a full service firm that represents both franchisors and franchisees, assisting clients in all legal aspects of their businesses. The firm handles litigation and dispute resolution as well as transactional matters for its ...
Franchise Information Services provides: Research, Reports, FDDs, Contact List, Franchise Registry. We provide unbiased franchise information products, research and analysis, all to help you make better decisions.
This conference is exclusively limited to Franchisor Executives. Join 300 other franchise insiders for a powerful three day event that combines the impact of exciting presentations with intimate, peer-to-peer problem-solving workshops and roundtables
F.C. Dadson is a national designer, manufacturer and installer of custom store fixtures and casework. We will work with you from concept to completion
A full-service law firm with a national practice dedicated almost exclusively to franchising and business licensing matters.
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