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Tickled Pink: This Yogurt Brand Knows Where It's GrowingPerhaps you're familiar with Pinkberry. It's the frozen yogurt concept that launched amid a flurry of long lines, celebrity praise, and customers driving hours just to get a taste of the tangy yogurt at its original Los Angeles location when it opened in 2005. Since then, the brand has continued to grow--as has an exploding slate of competitors--and now comes news of a fresh injection of capital and some ambitious expansion plans. 140 Brands Registered and Counting For 11th Annual Franchise Leadership & Development ConferenceFranchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that more than 100 brands are currently registered for the 11th Annual Franchise Leadership & Development Conference, Sept. 23-25, 2009 at the Drake Hotel in Chicago, and that once again, 200 brands are anticipated at the conference. 2010 Annual Franchise Development Report Reveals Success Strategies for GrowthFranchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced the 2010 Annual Franchise Development Report (AFDR), the only sales and lead generation benchmark report available in the industry. One of the key findings from the in-depth report that features results from more than 140 franchise organizations that are successfully expanding their systems, is that over half of them have reduced start-up costs in the past 12 months. Count on Him: Army Experience Provides The Skills To Build A FranchiseJohn Smythe says he was a typical 21-year-old when he was drafted into the U.S. Army in 1965. "I was just kind of rolling through life and not really giving it that much thought," says the 62-year-old veteran today. The Army was a good experience for him, and where he learned the skills and philosophies he's using today as a CMIT Solutions franchisee in Everett, Wash. Keeping the Old Brand New: These Four Brands Are Built For ChangeNew franchise concepts spring up every year with dreams of becoming the next McDonald's or Subway. But it's the older brands who deserve a tip of the hat for their staying power over the decades. We asked four of them how they do it. It's Tune-Up Time!: Seven Steps For Keeping Sales (And Spirits) Up In 2009Does it affect all aspects of franchising? Does it affect all industry categories? How can operations and franchise development work in harmony to have the franchise system thrive (yes, thrive) in a tough economic climate? Let's take a seven-step approach to "Tuning Up Your Franchise System" in an uncertain economy. Stake Your Claim!: Are You Still Dancing Around Disclosure?We all tout the compelling benefits of the franchising model, praising its value as a blueprint for success and proven business system. So why don't the overwhelming majority of franchisors divulge any financial performance data to support this? Savvy companies that do show results gain greater credibility over their competitors. How Will Wall Street's Meltdown Affect Small Business, in particular, Franchising in the U.S.?Before I answer your question I think a bit of historical background is important. Our economy is where it is today because we chose not to learn from what we did in the past. Don't Just Survive, Thrive!I'm amazed at the resiliency I see in the franchising industry. While so much of the business world is whining over the daily reports of the latest economic upheaval, I look around this industry and I see calmer, cooler heads prevailing. Take franchise recruitment and development, for example. This is no time to panic. Bailing Out Franchise Sales in Today's EconomyNo matter what the economic environment, franchisors still must sell franchises if they are to grow and thrive. To do that, the majority of franchisees must be able to borrow. But with credit and lending frozen, nobody can borrow. So what's a franchisor to do? |
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