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Market Locally, Grow Globally: Improving Lead Generation In Today's Economy

As with anything valuable, lead supply is sometimes short. Yet lead demand, the lifeblood of the sales force, keeps demanding. The tectonic shifts in our financial, business, and cultural bases naturally have affected franchise lead flow, an effect that shows up differently for each franchisor. Many, however, are experiencing some sort of shortfall in the quality and/or quantity of leads, and today, more than ever, customary lead generation methods are being challenged.

Beyond Training and Support: Business Coaching Fosters Franchisee Leadership, Accountability, And Growth

If you could get better performance from your franchisees and increase the overall value of your brand at little or no cost, you'd be crazy not to. That's the business proposition of business coaching. While it may sound like vendor pitch, this assessment comes from a growing number of franchisors and franchisees.

By (Buy) the Book: Discover How Franchise Development Leaders Are Building Successful Franchise Systems

For me, adapting to the highly specialized world of franchise development was a laborious, disjointed journey. During the early 1980s, I searched for a road map for recruitment success that could jump start my performance and help avoid costly mistakes. But there was no drill-down guide detailing the key benchmarks to successful growth--no books I could buy dedicated to the business of growing a franchise business. After years of unnecessary trial and error, I learned through the school of hard knocks--as many of you have--relying heavily on peer networking and by attending development seminars and industry conferences.

2003-2004 Franchise Law Review & Forecast

Korea's first franchise law, the Fair Franchise Transactions Act (the "FFTA") was adopted May 2002, effective Nov. 2002. Its Presidential Enforcement Decree - setting forth detailed information to be provided in the franchise information disclosure statement and a description of concrete types of unfair transactions broadly prohibited under FFTA - was promulgated Nov. 2002 (last amended June 2003). In the Korean system, Enforcement Decrees provide detailed instructions for statutory compliance; therefore, it is to be expected that 2004's changes to applicable law will be found in future amendments to the Enforcement Decree.

Franchise Update Media Group Sponsors 2nd Annual Women's Franchise Network Reception

Franchise Update Media Group, the leading industry resource for franchise development, is a sponsor of the second annual Women's Franchise Network Reception, which will be held Thursday, Nov. 6, 2008 from 6:30 - 8:30 p.m. at the offices of Davis Wright, Tremaine in Los Angeles. The topic for this year's event is "Show Me the Money" and focuses on financing options for franchisors in today's uncertain market.

Franchising in Thailand

Say you're purchasing some delicious tropical fruits from a street vendor, only to discover that you have no small bills. You probably will receive a smile and a "mai pen rai" along with your snack and a sizable wad of 20 baht notes. An employee arrives at an important meeting 45 minutes late. If the other attendees notice the straggler's tardiness at all, they are likely to dismiss it with "mai pen rai" and continue their discussion.

New Country Entry "Maximizing Success and Profits"

In taking various licensed concepts to some 70 countries, we have seen numerous approaches to how licensors evaluate new countries. These approaches can be classified into three basic categories: the reactive approach, the shotgun approach and the predictive approach. In general, these three approaches can be described as follows...

Take It from the Top: 5 Steps To Becoming A Better CEO

It is no secret that many CEOs are challenged by how to best motivate and get results from their franchise development departments. Over the many years I've been involved in franchising, I have seen the powerful role CEOs can play to support their franchise development teams.

Driving Force: 2008 Franchise Leadership & Development Conference Focuses On Top Performance During Tough Times

Franchise attorney Brian Schnell said it all during a session on franchising sales fundamentals at Franchise UPDATE's Franchise Leadership & Development Conference in late September: "There's nothing fundamental about franchise sales right now."

Challenge the Pros: Inside Info From Those In The Know

"Are you using social networking (MySpace, Facebook, YouTube, Twitter, blogs, etc.) to recruit new franchisees?"


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