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Nontraditional Locations as Lead GeneratorsNontraditional locations, typically seen as a vehicle for spreading a franchise brand into new places to reach a captive audience, also can serve as an additional lead generation tool, part of your overall development strategy. Let's consider a few instructional examples. Selling in Tough Times: For These Franchisors, This Is The Perfect Time To GrowYou'd think selling franchises in one of the worst economies since the Great Depression would daunt even the hardiest franchisor. But many franchisors, both well-established and new to the scene, keep on plugging when the economy goes south. Some even consider this a great time to grow. The Winner's ColumnAs savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you Good News each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow - despite the economy… maybe even because of it. And as the U.S. economy struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities through master franchise deals. The Winner's ColumnAs savvy franchise companies continue to flourish in this challenging economy, FUSR will bring you Good News each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And as the U.S. economy struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. Single - or Multi-Unit Development: Which Works for You?Despite the surging growth in franchisors using multi-unit development strategies over the past 20 years -- especially the past decade -- this approach is not always a sure bet for successful franchise growth, and certainly not for every franchisor. For example, the multi-unit model may make a great development tool for an established retail-oriented brand seeking heavy market penetration in a given territory, but it may not be right for a newer service-based brand testing a smaller market. Five Cornerstones for Building a Successful Franchise AdBusiness buyers evaluating a prospective purchase want answers to key opportunity factors. If you don't provide these answers, their relatives, CPA, attorney, or armchair advisors will! During my career I've had the enviable position of gaining insight into these major decision-making criteria, which could make or break the attractiveness of a franchisor's concept with discerning buyers. I've listened to, learned from, and consulted with hundreds of print and Internet advertisers seeking ways to accelerate their response rates. This included providing in-house creative services to increase lead generation performance. What we discovered were the critical factors that attract prospective franchisees--whether you're a $50,000 cleaning franchise or a $1 million restaurant concept. eMaximation's Benchmark Report Reveals "Top 5" Ad Portals In Franchise DevelopmentFranchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that its website Franchising.com continues to be ranked in the "Top 5" in eMaximation's latest Franchise Benchmark Report for Franchise Portals. Franchising.com has also been ranked in the "Top 5" for completed franchise applications, an indicator of the quality of leads that are generated. Franchise Update Media Group Now Offers Executive Recruitment ServicesFranchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that it is now offering executive recruitment services. The company's first client is a major franchisor looking for a new president, in an exclusive, confidential search. FUMG's How-To Franchise Guide: Let us Help You Educate Your Candidates!Are you spending too much time educating franchise prospects about the basics of franchising? You're not alone. Many franchisors are frustrated by candidates who meet their financial requirements and have relevant industry experience, but then don't seem to know the first thing about franchising. Eco-Pizza Pioneers:Pizza Fusion, a growing chain of organic pizza restaurants, was born from three passions shared by co-founders Vaughan Lazar and Michael Gordon: food, healthy eating, and the environment. |
Einbinder & Dunn, LLP is a full service firm that represents both franchisors and franchisees, assisting clients in all legal aspects of their businesses. The firm handles litigation and dispute resolution as well as transactional matters for its ...
MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
The ultimate source for franchise opportunity information. With premium leads at affordable prices, Franchising.com offers the best value for your investment.
Our Franchise and Distribution attorneys are experienced and internationally recognized authorities in Franchise and Distribution law. They are perceived by many as some of the best and most influential franchise lawyers in the world.
Franchise Information Services provides: Research, Reports, FDDs, Contact List, Franchise Registry. We provide unbiased franchise information products, research and analysis, all to help you make better decisions.
This conference is exclusively limited to Franchisor Executives. Join 300 other franchise insiders for a powerful three day event that combines the impact of exciting presentations with intimate, peer-to-peer problem-solving workshops and roundtables
F.C. Dadson is a national designer, manufacturer and installer of custom store fixtures and casework. We will work with you from concept to completion
A full-service law firm with a national practice dedicated almost exclusively to franchising and business licensing matters.
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