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Franchisors Meeting or Exceeding 2008 Sales GoalsOnly 7 percent of respondents to Franchise Update's Annual Franchise Development Report said they are exceeding their 2008 goals. Another twenty-one percent said they were meeting their goals. 72 percent of those responding said they were falling below their sales goals for the year. Boosting Year-End Franchise SalesOn the Friday morning after Congress voted down the first, "unsweetened" $700 billion bailout package--and with credit frozen and the lending climate getting icier by the hour--franchise sales executives at Franchise Update's Leadership & Development Conference put their heads together in a Friday morning "mindshare" session to brainstorm answers to some tough questions on what they're doing to make sales. Tilting at Windmills?We all know a sales process is mandatory for successful recruitment. But many continue to tilt at windmills with their marketing, not realizing that successful lead generation also demands an effective, step-by-step process. Those who embrace this methodology and performance metrics can increase prospecting success by 30 percent or more. Here's a time-tested, four-part approach to lead generation that can deliver more qualified buyers for your sales team at lower costs. Well Compensated?For more than a decade now, has been carefully monitoring the radar screen, gathering information on franchise lead generation and sales. Bailing Out Franchise Sales in Today's EconomyNo matter what the economic environment, franchisors still must sell franchises if they are to grow and thrive. To do that, the majority of franchisees must be able to borrow. But with credit and lending frozen, nobody can borrow. So what's a franchisor to do? Challenge the Pros: Inside info from those in the knowHow Are You Toughing It Out In Your Industry/Category During These Lean Economic Times? Franchise Update Media Group Sponsors 2nd Annual Women's Franchise Network ReceptionFranchise Update Media Group, the leading industry resource for franchise development, is a sponsor of the second annual Women's Franchise Network Reception, which will be held Thursday, Nov. 6, 2008 from 6:30 - 8:30 p.m. at the offices of Davis Wright, Tremaine in Los Angeles. The topic for this year's event is "Show Me the Money" and focuses on financing options for franchisors in today's uncertain market. Keeping Financial Performance Claims LegalLet there be no misunderstanding: financial performance representations (formerly referred to as "earnings claims" and referred to below as "FPRs") are powerful tools in the franchise sales process. Closing More Deals in Tough TimesIn today's uncertain economy, sales pros gain the edge by moving into their prospect's world. They probe, read, adapt, and outsell their competition by fully understanding and responding to how their candidates think and behave. Here are selling insights that may help increase your recruiting success. 2009 Annual Franchise Development Report Identifies Industry Sales TrendsFranchise Update Media Group, the leading industry resource for franchise development, today announced the 2009 Annual Franchise Development Report (AFDR), which identifies the latest sales and marketing industry intelligence, including top lead-generation sources and sales trends. The report is based on a survey of 148 franchisors representing 57,000 units. |
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