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Franchise Update Media Group Seeks Business Development ExecutiveFranchise Update Media Group (FUMG) the leading industry resource for franchise development, today announced that it is seeking an additional Business Development Executive, who will report to Steve Olson, publisher and chief development officer for FUMG. 12th Annual Franchise Leadership and Development Conference Breaking Registration RecordFranchise Update Media Group (FUMG) the leading industry resource for franchise development, today announced that registration for the 12th Annual 2010 Franchise Leadership and Development Conference is on track to setting new attendance records. More than 200 franchisor executives representing more than 150 brands will meet at the premier industry sales and development event, which will be held September 22 - 24, 2010 at the Ritz Carlton Buckhead, Atlanta. The Winner's ColumnAs savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities. Turning Failure into a Sales ToolFranchisors that provide a strong support program to help struggling franchisees should seriously consider using this as a selling point to help make new franchise sales in uncertain times. Helping the Wrong People Off Your BusSo what do you do with franchisees that "aren't making it happen?" The ones who don't fit your formula and, realistically, will never turn things around? How do you make the best of a bad situation? The solution is logical. Using Social Media for Franchise DevelopmentFranchise Update Media Group recently conducted a survey of social media usage by franchisors who are actively recruiting franchisees. The questions dealt not only with social media in consumer-oriented marketing, but more important for franchise development teams, its use in franchise recruitment. Finding Franchise PlayersThere was a sports theme in the air as legendary NFL player and Super Bowl-winning coach Mike Ditka addressed the crowd at the recent Multi-Unit Franchising Conference in Las Vegas. Coach Ditka talked about the importance of having great players. And finding and developing great franchise players was on the minds of the numerous franchise sales and development executives attending the event. All agree that finding great franchisees is critical to building a successful franchise system. Validation Is a Sales Tool: Franchisee Satisfaction Makes or Breaks Your GrowthFranchisee satisfaction is a key performance benchmark for forecasting the rate of your system development. If your "troops" aren't promoting you, it doesn't matter how compelling and profitable your program is. I'll never forget the children's franchise with a great financial success story. Even though their business model and ROI were terrific, their recruiting efforts were flopping. Lack of corporate support sparked huge issues, and owner validation was near nonexistent. Hard Act To Follow?: Why Some Franchisees don't Follow the SystemOne of the significant consequences of the Internet's development is that we can gather opinions from a diverse group with minimal effort. I did so recently through a posting on the American Bar Association Forum on Franchising listserv. Driving Performance to Increase Leads, Boost Sales And Grow Your Brand Revealed at 2010 Franchise Leadership and Development ConferenceFranchise Update Media Group (FUMG) the leading industry resource for franchise development, today announced that the 2010 Franchise Leadership and Development Conference theme of "Driving Performance" will reveal strategies to increase leads, boost sales and grow your brand. The conference will be held September 22 - 24, 2010 at the Ritz Carlton Buckhead, Atlanta. |
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A full-service law firm with a national practice dedicated almost exclusively to franchising and business licensing matters.
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