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Keeping the Old Brand New: These Four Brands Are Built For Change

New franchise concepts spring up every year with dreams of becoming the next McDonald's or Subway. But it's the older brands who deserve a tip of the hat for their staying power over the decades. We asked four of them how they do it.

Franchisor Incentives Continue

To offset the crisis of confidence in today's economy, franchisors are offering discounts, money-back guarantees, and other financial incentives and stimuli to help interested franchise prospects take the final step to franchise ownership. As with any prospective franchise purchase, read the FDD for full details. As one franchisor noted on its website promoting its offer: "Of course, conditions apply." Recent offers include the following...

Registration Now Open for Franchise Update Media Group's 11th Annual Franchise Leadership & Development Conference

Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that registration is now open for the 11th Annual Franchise Leadership & Development Conference, Sept. 23-25, 2009 at the Drake Hotel in Chicago, where the "who's who" of franchise development will be gathered to network, connect with peers and share their strategies of success.

High Stakes: Annual Multi-Unit Conference Hits It Big In Las Vegas With Record Attendance

Las Vegas was the backdrop for the 2009 Multi-Unit Franchising Conference, held in mid-April at the fabulous Bellagio hotel, where multi-unit high rollers were searching for sure bets at the "Playing 2 Win" themed-event, sponsored by Franchise Update Media Group.

Success Driver V: High-Performance Sales Program

Many franchisors are taking advantage of this economic slowdown to examine and improve their sales process. Rather than discussing tweaking and fine-tuning, I'd like to look at three fundamental selling skills essential to franchise sales success. You'll recruit new franchisees much faster if you train (and re-train) your sales staff in these three key selling skills.

Who's on Hold?: Hosted PBX Offers A Cost-Effective Fix For Customer Service

With the downturn in the economy, good old-fashioned customer service can be a major differentiator for businesses trying to keep their existing customers and attract new ones.

Making Yourself Attractive: Survey Finds Franchisee Prospects Are Drawn By A Combination Of Expectations And Emotions

Earlier this year at the IFA Expo, we interviewed nearly 100 prospective franchisees as they came into the hall -- and again as they left. We were looking for what attracts prospective franchisees to a particular brand.

Franchising in the Days of Recession

Restaurants and retail businesses have been devastated since the start of the current recession, negatively affecting corporate franchisors and their licensed franchisees. Revenues have declined as customers have tightened their belts and restricted discretionary spending while joblessness has risen. Not surprisingly, bankruptcies in the retail and hospitality industries have increased - and evidence indicates that they will continue to do so.

Eco-Pizza Pioneers: "Saving The World, One Pizza At A Time."

Pizza Fusion, a growing chain of organic pizza restaurants, was born from three passions shared by co-founders Vaughan Lazar and Michael Gordon: food, healthy eating, and the environment.

Take It from the Top: 5 Steps To Becoming A Better CEO

It is no secret that many CEOs are challenged by how to best motivate and get results from their franchise development departments. Over the many years I've been involved in franchising, I have seen the powerful role CEOs can play to support their franchise development teams.


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